This time we tell you about some trends so that you can reach your Digital customers effectively, but what do digital customers stand for? Let’s look at the definition first.
DIGITAL CUSTOMERS –“They are those customers who rely digitally/online for purchasing any products or services.”
Nowadays, In the laundry and dry-cleaning business, for example, people search for nearby laundry and dry-cleaning services, get a bunch of service providers, then choose the best suited for them, place home pick-up, and job done in just a few clicks. Have you noticed this change/growth of a digital-first – tech-savvy population around you?
The population juggles work, daily errands, and family time while trying to squeeze some personal time out of the limited 24 hours. These modern customer demands so much more and expects two-way conversations with brands, keeping them interested and making them want to stick around. They want all that online where they spend big chunks of their everyday lives. Now, it becomes more important to know some facts to reach your digital customers in laundry and dry-cleaning business.
With a clear understanding of digital customers, and how they will develop in the future, you’ll be able to stay one step ahead of the competition.
Changing Consumer Pulse: Higher Purchasing Power
People’s lives around the globe have transformed, and the influx of millennials and early Gen Z in the workforce has changed the market conditions. The Laundry businesses see a changed consumption pattern. Consumers whose lives are known to revolve around their mobile phones. Who get inspired, research, and connect to the stories of brands they consume on social media.
And if you have missed the catch – Millennials and Gen Z consumers hold the future purchasing power. They advocate the brands they like and have high spending power too. It’s a no-brainer that retail giants have made efforts to tap this market opportunity.
Promise what you can serve!
But! Mind you they can be brutally critical. They are aware of hygiene concerns and want to know the chemicals used by your laundry business, the processes your uptake, etc. Their consumption patterns are pretty different from previous generations. To excel, in the changing market, your laundry business needs to adapt too.
Adapt to consumer needs– Customer Centricity!
Ecommerce came as a convenient shopping destination, not bound by store timings. E-commerce was exciting at first, but now people can’t imagine having to take trips to the mall or grocery store for every little thing.
How can you tap the potential of such a dynamic market and make it work for your laundry business? It is a looming question indeed.
We are talking about people, who are nowadays habitual of 10-minute grocery deliveries at their doorsteps. People who don’t mind paying a little extra for quality services. But, not have the time or energy to deal with a delayed order
They want to spend their time after work, relaxing and in self-care. Definitely, not running errands. So, they want to get routine chores like laundry, grocery, and bill payments done on the move.
Design a seamless digital customer experience!
It is a generation relying heavily on cashless transactions and wants an effortless payment journey. To build a sustainable laundry business, you need to give them a seamless experience.
A run to withdraw cash sounds alien to a large segment of Millennials and Gen Z today, many haven’t visited the ATM or banks in a while. Why? Because it is all on their phone or doorstep. While the fruit vendor can get away with just a QR code. You wouldn’t want to be limited to a single store all your life! Would you?
With more and more people entering the workforce, the laundry and the dry-cleaning market is bound to grow manifolds. Are you still running your laundry and dry-cleaning business the old way? Have you overlooked the changing consumer patterns?