Do you know what Customer Centricity in laundry business refers to?
Well, I believe that you have a basic understanding about the customer centricity that nowadays, organizations in every industry are facing a battle for customer loyalty. This battle no longer revolves only around the prices, promotions, or quality but the customer experience is playing an important role. This is why companies are now implementing an approach that is called customer-centricity.
Customer Centricity is the way of doing business that focuses on enhancing the positive customer experience throughout the journey. In simple terms, putting the customer’s needs on priority and at the same time keeping the customer in the center of anything that you do. It will help you in creating meaningful experiences and building long-lasting relationships with them.
So, it is as much a strategy as a culture. It has to be inveterate in a company to be recognized by the final decision maker i.e., the customer. If the customer is not happy, they won’t stay with the company for long. And if you don’t have customers, you don’t have a business.
Now, the question arises what is the importance of Customer Centricity in Laundry Business?
Importance of Customer Centricity in Laundry Business.
In today’s era of digitalization which focuses on personalization. Organizations are now building their commitment to do what’s right for their customers. It is of course results in competitive differentiator. Your potential and the current customer will surely notice the difference after embracing the culture of customer centricity.
A laundry business faces many problems like customer acquisition, retention, garment loss, and employee pilferage in the store. Whether you have a single store, multiple stores, or an enterprise, you will still be worried about garment management. Other concerts will also be there including store management and customer experience and customer feedback. With all these problems when it comes to acquiring the customer-centric culture it might be difficult for you to deal with that. If it is done right, it results in gaining the customer’s trust.
Your customers will not only get what they want or need but they will also experience frictionless services which include, home pickup/delivery, fast order scheduling, immediate refunds, preferable contact channels, and a lot more. This will help you build trust and retain customers in your laundry business for a long time.
If you do not implement customer centricity in your laundry business, then you might get stuck behind with no profits at all. But don’t worry, we’ve got you covered!
Here are five ways to implement customer centricity in Laundry business:
1) Contact them through their preferred way of communication
After placing garment pickup requests on On-Demand App, some customers prefer contacting your directly via phone and some prefer to contact you via WhatsApp or emails. Quick Dry Cleaning Software enables you to contact your customer via their preferred mode of communication. You can either contact them through emails, WhatsApp or calls – all via our On-Demand App.
2) Offer various payment options to your customers
Some customers are big advocates of digital payments while some are not. With Quick Dry Cleaning Software, your customer can choose from various channels available to make payments for their orders. Customers can pay the half or full bill according to their convenience, with zero discrepancies. The software securely maintains all the data. Read about Digital Payment options available in QDC here.
3) Customer At Risk report
There is a customer who visits your store on a weekly basis. But for the last two weeks, that customer has neither visited nor placed their garments for laundry with you. Customer At Risk Report by Quick Dry Cleaning Software helps you in identifying all such customers. Thus, you can call or ask them about their well-being and can provide any discount or special service to retain them.
4) Provide Real-time Order Tracking to your customers
Quick Dry cleaning software enables you to send notifications to your customers regarding the updates on their garments. They get up-to-date information about whether their clothes are ready, in processing, or delivered
5) Keep up with the industry trends
People love a business that keeps up with the industry trends and provides the latest services to their customers. In the laundry industry, each and every business is automating their processes by getting software’s for their laundry business. A Laundry Management Software provides you complete business automation and becomes your partner in your business growth. Quick Dry Cleaning Software is one such software that is categorized at the No.1 Customer Centric Software for laundries, dry cleaners and laundromats. You can easily be ensured of 2x growth with QDC software in your laundry business.