Laundry and dry cleaning industry is a service industry and hence, customers form the core of the industry. We try every possible way to adapt to our customer’s needs and expectations. At times, you need to modify our business operations in a way that there is a win-win situation for both you and your customers. But we know it’s easier said than done.
As a growing market trend, a lot of customers request laundry and dry cleaning business owners to operate in a more flexible working hour format so as to provide them options to take services. For example, a major chunk of customers for dry cleaners and laundry business owners comprises of working professionals. Considering their lifestyle, these working professionals have limited slots where they can avail of the services, that is, either before 9.30 am or after 8 pm in the evening. Now most of the laundry and dry cleaning business owners operate in hours like 10 am to 7 pm. Which doesn’t fit the criteria of working professionals. Hence, you end up losing on to this chunk of customers. Businesses that tap on to this chunk of customers are growing rapidly, for example- Grofers, Big Basket, Amazon Prime, Flipkart and many more.
Hence, it is not wise to lose out on these customers as they have good buying potential and high loyalty quotient, qualities that are ideal for your customer profile.
This is just one set of customer needs that we have addressed here, there might be more that you, as a businessman, might have come across. Due to some or other reasons, you might have not yet adapted to these customer requirements. We highly recommend to consider and move ahead with adapting these customer needs to your business model and make necessary changes along the way. If you are still weighing as to why you should be adapting to your customer needs, have a look at the reasons why you should adapt to your customer’s needs.
Reasons to adapt to your customer’s needs-
Earn your customers loyalty and satisfaction.
Once you adapt to your customer’s needs you automatically stand out as their hero. Someone who goes beyond the classical business practices and provides you service to suit your lifestyle, is no less than a hero, in today’s competitive world. Customers are known to stick for longer and shop more for brands that are flexible enough to suit their lifestyle. Customer loyalty is high in demand as this is what ensures the growth of your business in the long run. Hence, anything that can tap on this aspect, is worth doing.
You need to adapt to market trends.
It is a well-established fact that brands and companies that don’t pay attention to the market trends eventually die out or lose their customers forever(for example, Nokia, Kodak and Blackberry). When you adapt to your customer’s needs that are upcoming market trends, you play by the rules of the industry. This ensures that you are still a part of the market and hence, there is a high chance for you to branch out to new markets.
Your customers deserve to be served better.
Customer is king- has been the age-long mantra and is not going anywhere. Give your customers a reason to choose you over and over for their desired services. Catering to their expectations makes your customers to redeem services from your repeatedly. This in turn increases your business revenue.
Innovation in ideas makes you stand out from the competition.
This is one of the very obvious reasons to take your customer needs into consideration. Standing out from your competition is important not just from your customer’s perspective but also from your brand value’s perspective. Bringing in new ideas, innovating ways to create your market presence stronger is an on-going process. You can never be done with innovation as long as you are a part of the game. Hence, bringing in improvisations with innovations makes you a stronger player.
Change is inevitable.
If you plan on running your business the traditional way, you are moving ahead to existence. You can not survive without being on the path to adapt to your customer’s needs. Sooner or later, you have to admit to the need of bringing in the change in your business to fit into the industry. The difference is, the sooner you bring in the change, the faster your business rectifies loopholes and eventually your business streamlines itself. This makes your the leader in the industry, whereas if you bring in changes when its a passing trend you lose out on the advantage of the early bird, which is hard to recover.
Customers have the power to be liabilities and assets both. It’s completely on you how you make the best use of your customers. Adapt to your customer’s needs to turn your customers into assets. Bring in more revenue than you invest in by simply optimizing your business processes.
Quick dry Cleaning is your support system that is beside you on your journey to success. We believe in empowering you and growing together.
Connect with us and schedule a call with our business expert to discuss further to know how you can strategize your existing business model to incorporate new changes.